Commonly used ratios that measure a firm's liquidity
include the current ratio and quick ratio. There are several problems when
using these ratios. First, the ratios cannot be analyzed in isolation. For
example, the common rule of thumb for the current ratio is that it should be
close to two to be considered healthy. However, that is not always the case.
Different industries have different standards, and the ratio should be compared
to the sector average instead of two. Another problem with these ratios is that
their values can be made to appear better by end-of-year transactions. For
example, a firm can bolster its liquidity ratio by using cash to pay off
short-term liabilities. Ratios can be difficult to compare because of firms'
use of different accounting practices. For example, during an inflationary
period, a firm using LIFO inventory management can have an understated
liquidity ratio since the value of inventory is also understated. Decomposing
return on equity into various factors is called DuPont analysis. Use of the
DuPont analysis gives a better understanding of the firm's strengths and
weaknesses. The various components' relationship to ROE can help pinpoint the
causes of a firm's weaknesses while simple ratios cannot.
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